Tell the right story

drive market traction.

drive market traction.

Thought leadership and content strategy for ambitious teams. Clarify your message, raise your brand profile, and attract your best-fit customers.
See plans
SEO blogs
driving qualified traffic

Elise goes above and beyond. I love how she approaches every project as a growth partner for our team. She brings excellent ideas for bringing our stories to life.

Her approach is strategic, and she has knack for working with diverse subject matter experts to find one cohesive story. We love having her on board! 🚢

Vaibhav Lohia
Head of Marketing, Apply Digital
SEO blogs
driving qualified traffic

Elise goes above and beyond. I love how she approaches every project as a growth partner for our team. She brings excellent ideas for bringing our stories to life.

Her approach is strategic, and she has knack for working with diverse subject matter experts to find one cohesive story. We love having her on board! 🚢

Vaibhav Lohia
Head of Marketing, Apply Digital
Thought leadership
sparking conversations

Elise is an outstanding writer. She creates thought leadership that is incredibly well researched and written. 🗞

Her ghostwritten bylines have landed in publications like Fast Co and Entrepreneur, which is no easy feat. If you're looking for a rare combination of creative flair and critical thinking, I can't recommend Elise enough.

Josh Stanbury
Director, SJS PR
Case studies
driving sales
SEO blogs
driving qualified traffic

Elise goes above and beyond. I love how she approaches every project as a growth partner for our team.

Her approach is strategic, and she has knack for finding one cohesive story. We love having her on board! 🚢

Vaibhav Lohia
Head of Marketing, Apply Digital
Thought leadership
sparking conversations

Elise is an outstanding writer. Her thought leadership is incredibly well researched, landing in publications like Fast Co and Entrepreneur. 🗞

If you're looking for a rare combination of creative flair and critical thinking, I can't recommend Elise enough.

Josh Stanbury
Director, SJS PR
Case studies
driving sales

Content that helps you

stand out.

drive revenue

get talked about.

win the market.

Harken is a communications agency for growth-stage B2B companies. We help founders craft a competitive brand narrative, and create thought leadership that drives market growth.

We give teams on-demand access to senior level content experts and writers, so you can get quality content out the door without the headache and cost of building an internal team.

Headlines, signature stories, campaigns & more.

It's a full toolbox. We tailor the blend to help you reach your business goals, fast. Some of our levers include:

SEO blog content

Search-informed articles designed to capture keywords and traffic that count. Content people actually want to read.

Thought leadership

Brand-owned content to establish leadership in the industry, and raise personal brand profile for C-Suite.

Case studies

Customer stories that build trust and drive sales. Highlighting results in an engaging narrative.

Byline ghostwriting

Ghostwritten bylines pitched to media for placement. Getting more awareness and eyeballs on your brand.

Website copy

Website and landing page copy that differentiates, and converts your audience.

Lead magnets

Reports, ebooks, and actionable guides that educate and inspire your audience.

Corporate coms

Editorial-led company updates to keep everyone informed. Making boring press releases a thing of the past.

Landing pages

Pages designed to capture traffic and convert prospects. Getting you more sales, leads, or fans – whatever you're after.

Examples

Thought Leadership
SEO Content
Case Studies
Corporate Coms

Revinventing Mining Investing

CHALLENGE

VRIFY is a communications platform for mining companies, helping CEOs secure investment through 3D presentations. The team wanted to create a new market category, establish itself as the dominant solution in the market, and expand its customer base.

solution

Harken conducted a competitive positioning workshop to clarify the brand's strongest position in the market, created a 6 month editorial roadmap for brand story titles, and ghost wrote content for the CEO, sharing data-backed insights on the future of mining investing. We embedded the content campaign with VRIFY's Series A launch, formulating media pitches to match.

IMPACT

The thought leadership and Series A launch content netted timely, relevant media coverage and drove fresh conversation surrounding VRIFY's thought leadership articles on LinkedIn.

See sample

Costs of Moving to MACH technology

CHALLENGE

Apply Digital is an app and digital experience design company for global brands. The team wanted to further establish its position as a leader of MACH-led design principles, and share insights from its exec team on its innovative development approach.

SOLUTION

We crafted a series of thought leadership articles for Apply's execs to post on the company blog and LinkedIn, covering common themes and questions appearing in Apply's sales cycle.

impact

By proactively publishing in-depth, technical thought leadership, the team saw an increase in engagement on LinkedIn for these pieces, and strengthened the sales team's approach to handling common questions.

See sample

Teaching Guitar Online

THINKIFIC  |  ONLINE COURSE PLATFORM

Attracting mid-funnel searches from one of Thinkific's priority target customer segments: musicians looking to monetize their skills through online courses.

The piece maintains a top spot on Google for target keyword, "teach guitar online."

See piece

How To Get 10 New Coaching Clients In The Next 90 Days

THINKIFIC  |  ONLINE COURSE PLATFORM

A piece designed to capture top-of-funnel searches from coaches looking to scale business and income through online courses.

The piece holds a top spot on Google for target keyword, "how to get coaching clients," and drove significant traffic for one of the brand's target customers.

See piece

Rejuvenating Fresh's Ecommerce Store

APPLY DIGITAL |  DIGITAL EXPERIENCE DESIGN AGENCY

Wrote case studies for Apply Digital, a digital experience design agency, like this one on how they helped beauty brand Fresh update their eCommerce store.

The series of case studies helped the team establish authority in distinct industry verticals, enabling the sales team with sample client wins and designs.

See piece

Helping BC Startups Scale Through Capital and Partnerships

NEW VENTURES BC  |  STARTUP ACCELERATOR

Stories for New Ventures BC, a non-profit that supports the development of entrepreneurs in Canada. Wrote a series of spotlights highlighting startups in the BC startup community, and how different venture and funding partners played a role in their success.

See piece

IPO Coms for $1B Launch

Thinkific  |  ONLINE COURSE PLATFORM

As Thinkific made its billion dollar debut on the Toronto Stock Exchange, I crafted the company's IPO communications plan including all go to market messaging, partner messaging, and internal team core messages. Here's a link to a foundational piece of the launch I ghostwrote on behalf of Thinkific's CEO called, "A letter from our founder."

See piece

$6M Series A Press Release

VRIFY  |  MINING INVESTMENT COMMUNICATION PLATFORM

VRIFY is a communication platform designed to make it easier for mining companies to raise money from investors. To announce their Series A and attract media attention, I crafted a press release, media pitches, and accompanying thought leadership ghostwritten for the CEO, netting the team features in publications like BetaKit, among others.

See piece

How it works

Harken replaces unreliable freelancers and expensive agencies for one flat monthly fee. With results delivered so fast, you’ll wonder how you ever got content done before.
Pick a plan

Choose a plan to redeem monthly credits to put towards your goals – like top spots on google, articles in the press, or stronger brand positioning.

Publish & optimize

Get fresh content to fuel your campaigns, and repurpose your best content across channels. All managed from our streamlined production workflow.

Maximize your marketing

Skip inexperienced freelancers, bloated agency contracts, and save $40k+ a year over a full-time hire with our lean team that acts as a strategic growth partner.

Loved by leading founders & brands

Elise is a skilled storyteller. Content always arrives in near perfect condition with minimal edits required. ✏️

As a Content Lead, this is really valuable as we've been able to quickly ship content while maintaining brand standards. Her content production process is really dialled!

Sasha Speranzini
Content Lead, Apply Digital

Elise has a unique ability to make complex ideas very simple, and digestible. 🧠

Between leading us through value mapping exercises and developing copy to attract our priority customers, we have a much stronger grasp on our content strategy and key messaging thanks to Elise.

Jonathan Belliveau
Head of Marketing, Alacrity Canada

Not only does Elise produce great work, she's empathetic, responsive, and collaborative.

She helped us create a ton of great content to engage our customers with case studies, and  blogs to drive traffic to our site. We've seen great traction on these pieces since, and the fact that she is delightful to work with is the cherry on top! 🍒

Liz Goode
Content Strategist, Apply Digital

I have had the distinct pleasure of working with Elise in organizations that are in radically different industries and different projects – from IPOs in high growth tech to energy transitions companies. 🦄

Her ability to get up to speed, understand and execute on what is important, as well as her integrated approach to marketing and communications is wonderful.

Janet Craig
Founder, Endeavour IR

Elise took the time to understand our organization and mission to inform her content strategy. This helped drive meaningful awareness around our biggest event of the year, crafting content to elevate our blog and marketing.

Her passion and knack for teasing out interesting stories is evident in all her work. 📣

Angie Schick
Executive Director, New Ventures BC

Plans for every stage

Monthly content solutions for every stage of growth. Choose the best plan for you. Cancel anytime.

Team Booster

Get extra hands to expand team capacity, and hit your launch targets.

$ 2,999
Per Month

What's included:

  • Monthly credits to redeem assets of your choosing
  • Dedicated asset feedback and revisions

Examples:

  • Fine-tuning positioning and core messaging
  • Web copy & landing pages
  • Case studies
  • Sales enablement materials
  • Campaign copy and launch oversight – social, press releases
Get started
most popular

Growth System

Drive demand, engage prospects, and close more sales, month over month.

$ 3,999
Per Month

What's included:

  • 6 month growth roadmap & assets to drive your top KPIs
  • Performance monitoring and optimization

Examples:

  • 4-8 SEO blogs per month, driving qualified traffic
  • 30 day content calendar to amplify brand pillars and repurpose past content
  • 90-day editorial calendar plotting milestones and launches with key messaging
    ‍
Get started

Thought Leader

Get talked about, shape conversations, dominate the market.

$ 4,499
Per Month

What's included:

  • 6 month thought leadership roadmap & assets
  • Performance monitoring and optimization

Examples:

  • 2 thought long-form leadership articles per month
  • 1 flagship asset per quarter (guide, industry report)
  • Select pitching to publications for earned brand features
  • Storyline development with fresh monthly titles tied to newscycles
Get started

Book a free strategy call

Learn more about how we can help you grow your business with content.

Book a call

Refer a friend and get paid

Earn 5% monthly recurring commissions for each referral.

Join now

FAQs

Who will create my content?
Run by Elise Asanias, Harken is an agency-of-one that draws on senior contractors to deliver best-in-class content. This means you benefit directly from my decade of experience creating content, PR, and go-to-market strategies for B2B tech, as well as vetted senior journalists, copywriters, and designers supporting execution.

Over the past 24 months, I've led the communications strategy for a firm carrying out a successful public market listing valued at $1B, built and led a content team of 10, and developed thought leadership programs for executive leaders to consistently land features and expert comment in top tier media. More about Elise here.
Why wouldn’t I just hire a freelance writer?
You could, if you’re seeking point solutions to deliver on sporadic work. That may work fine for some teams. But if you’re looking for compounding growth from copywriting, content strategy, or assets to strategically deliver on your business objectives fast, this service is designed for you.
Will this help me grow?
While we can’t guarantee you the top spot on Google or a definite number of media wins each month, our content has a track record of being high performing – like claiming search snippets, landing in top-tier press, and driving sales. Success ultimately comes down to aligning on clear goals, ensuring analytics are in place to optimize performance, and having a runway to execute.
What makes you different than other content teams?
We focus on supporting growth-stage startups who have product market fit with happy customers, and are looking to refine marketing and content strategies to grow their customer base and dominate a market. We obsess over how to get the most out of organic content and distribution. This means we don’t handle paid campaigns, but are experienced at working alongside them.